Two days in Fort Worth that decide how your year actually goes.
Panels with people actually doing the work, and a workshop after every one. You leave with your own plan, not a folder of someone else’s slides.
Under 90 seconds
Trying to grow a property management company can sometimes feel like you’re on an island. Whether you’re an owner getting a new venture off the ground or a salesperson hired to grow one, sales can be a lonely place.
We designed Elevate Sales Kickoff as a place where property managers of all sizes, stages, and locations can come together and collaborate in an environment built to help everyone get better. We’re not here to sell a product. We’re here to elevate the industry and help individuals and businesses get where they want to go.
The idea behind Sales Kickoff is simple: we gather at the start of the year with last year’s goals and results in hand, look at what it’ll actually take to hit this year’s targets, and walk away with a real plan, not just a notebook full of notes we’ll never open again.
The purpose of Elevate is to bring a community together where everyone leaves better equipped to hit their goals in 2027.
Two tiers, and the price steps up on a date, not on a whim. The room is a set number of tables with a set number of seats at each one, so when a tier is gone it is gone. Nothing here resets on a countdown.
Through November 15, 2026, or until the allocation runs out.
From November 16, 2026 until the room is full.
Summit members, your ticket is already included in your membership, so do not buy one here. Just reply to your membership email and we will get you registered. Ascend members get a $50 discount code by email, good at whatever tier is live when you book. That puts Early Bird at $245. Join before you book and the code lands in your inbox in time to use it.
See what membership includesBringing three or more people from the same company? There is a team rate. Send us a message and we will sort it out with you.
Ask about team seats
Most conferences look exactly the same: a couple of days of panels and speakers where you’re out in the crowd listening and taking notes. At Elevate Sales Kickoff, we wanted to do things a bit differently.
Sure, there are great speakers. There are panels and industry leaders and subject matter experts, but Elevate Sales Kickoff is designed to be interactive. Not only will you hear great information, but you’ll put it into practice with your peers: small, collaborative conversations where you can take what you’ve heard and actually create a plan to put it into action.
There is no trade show floor, no vendor booths. This event is designed with purpose and intention. Are you ready to try something different? Elevate Sales Kickoff is the place for you.
Growth isn’t one size fits all, we bring together different perspectives from leaders across the industry. No fluff, just real actionable insights.
This event is hands on. You’ll leave with a plan for what happens next, not just some notes on a piece of paper you’ll never look at again.
Talk with peers from across the country to hear what’s working and fine tune your strategy. We get better when we collaborate and learn from each other.
Panels with people doing the work
Then the room gets to work
Small stage, real conversation
Year one, the thing people kept saying afterward was that the table was worth the ticket. So in year two we built more of the event around the table.
Get My Ticket · $295BDMs, owners, and sales and marketing leaders from across property management, in the room with you in Fort Worth.
SVP, Sales
Rentvine
Broker/Owner
Foresight Property Management
Director of Growth
SJA Property Management
Business Development Manager
Nestwell Property Management
VP of Business Development
Concept 360 Property Management
Principal Broker
RedSail Property Management
VP of Sales and Marketing
Keyrenter Tulsa
Business Development Manager
Nestwell Property Management
Marketing Manager
RL Property Management
CEO
ProfitCoach
Every session is tagged with its format, so you know whether you’ll be listening, talking, or building. Pick a day, then filter for the format you want.
Filter by format
Pick a format to see where it falls in the day.
A relaxed first night in Fort Worth. Meet the people you will be learning alongside for the next two days, so Tuesday starts with familiar faces.
Grab breakfast, find your table, and settle in with the welcome music. Ben and Kristen open the day, then everyone gets connected with a guided networking exercise: answer three prompts and swap answers around the room before the first session.
What does the lead generation landscape look like heading into 2027? Our panel of practitioners breaks down what’s working across outbound, marketing, and referral relationships. Whether you have a big budget or no budget but plenty of time, you’ll leave with a clear sense of which growth channels fit your resources and where to start.
Break into two guided conversations and go deeper on the channel that matters most to you.
Get practical about cold outreach and the marketing that supports it.
Work the relationships you already have.
Head back to your original table and start deciding where you want to invest time and resources. Leave with a practical plan for execution.
Keep the morning’s conversation going over lunch.
Growth only pays off when the numbers and the operation can support it. Our panel digs into the metrics that show whether you’re growing profitably, how to know when it’s time to hire a BDM or ramp up marketing spend, and how to qualify the right-fit owners so new doors don’t overwhelm your team.
The way owners find and choose a property manager is shifting, and business development has to shift with it. Our BDM panel looks at what the sales cycle looks like heading into 2027, how to understand the different buyer personas, and the psychology that drives each type of owner to say yes or walk away.
The panelists stay and lead small-group conversations, one geared toward BDMs and one toward business owners. Bring your questions. Q&A is the point.
We walk through the client journey one stage at a time and hear from three experts on how to build trust effectively in marketing, sales, and onboarding. You will leave with ideas you can take back and use.
Three presentations follow on the same topics, marketing, sales, and onboarding, this time on using AI effectively as an aid to human effort, not a replacement. AI can sharpen your marketing, speed up your sales process, and smooth out onboarding, but owners still hire people they trust. You will see how to put AI to work in each area while protecting the personal connection that wins and keeps clients.
A Fort Worth tradition at 4:00 PM. Step out and take it in with your fellow attendees.
Pick one topic and go deeper in a small group to reimagine how you approach it, building on everything you have just heard. Choose the group that fits where you want to improve.
Using video
Role-play conversations
Mastering the handoff
More to come.
Doors open with an early, hands-on content session while the room fills up, followed by the day’s opening.
Owners don’t buy inspection schedules, portals, or maintenance workflows. They buy fewer vacancies, fewer headaches, and better returns. This session shows how to take your operational excellence and translate it into clear, results-focused messaging that wins owners, instead of just pitching a list of features.
Goals only matter if you know what it takes to hit them. This session walks you through breaking down the numbers behind your 2027 targets, deciding how you’ll fill the pipeline, and finding where conversion needs to improve. You’ll leave with a plan to turn everything you’ve learned into action.
Brunch with mimosas, plus a pitch competition to watch while you eat.
Short, hands-on labs on a single topic. Pick the one you need most and work through it with the people at your lab.
Split into business owner groups and BDM groups for a candid conversation about what you’re taking home. Then come back together as one room to close out the event.
Back as one room
Agenda is subject to change.
Hotel ballrooms aren’t our style. Stockyards Station is located in the heart of Fort Worth, TX, home to rich history and character. Easy to get to, Texas barbecue, and midday cattle drives, what more could you ask for?
Stockyards Station
The Stampede Room
In March of 2026, about 60 sales pros from across the PM industry gathered to collaborate, learn from each other, and create their gameplan for hitting their goals.
Photography from the last Elevate Sales Kickoff.
The honest test of an event is not the room on day two. It is whether anyone is still using it in April.
Before attending, we really didn’t have a structured process or policy for onboarding and converting new clients. Since Elevate Sales, we’ve taken so many of the concepts discussed and put them into action. I’ve completely revamped our Business Development Manager role, created a comprehensive prospective client information package, and refined our overall sales process.
The results have been incredible. In the month of June alone, we signed 31 new doors! More importantly, we’ve built systems that will continue to help us grow and serve our clients at a higher level moving forward.
Beyond the strategies and ideas, I also gained valuable connections and relationships that I will always be grateful for.
Year two is all new content, in a room built around the table.
Get My Ticket · $295The people who get the most out of Kickoff walk in with their own data. Most sales problems get diagnosed on a feeling, and a feeling is not something a room can help you with. “I don’t have enough leads” turns into “you have plenty of leads and you’re closing at 10 percent,” and that is a completely different fix.
Not tracking yet? Start now. Six months of data beats none, and you have until January.
Those three will tell you where your opportunity actually is, and they are what your table will ask you for first.
Half the people reading this page do not sign the check. So here is the email, already written, with the parts a decision maker actually cares about. Copy it, change the bracketed bits, send it.
Hi [Name],
I’d like to attend the Elevate Sales Kickoff in Fort Worth, Texas on January 25-27, 2027. It’s the property management sales event, and it’s built for the exact problems we’re working on right now.
What it costs. The ticket is $295 at Early Bird pricing through November 15, after which it goes to $445. Flights into DFW are direct from here, and all meals are included on site, so the total ask is roughly [$X] including travel and hotel.
Why this one. The 2027 agenda covers where leads come from now that lead flow is down across the board, getting marketing and sales to agree on what qualified means, and rethinking a closing process we’ve been running on autopilot. Every panel is followed by a workshop, so I come home with a written plan for our market rather than a folder of slides.
What I’ll bring back. I’ll walk in with our 2026 numbers (leads in, qualified leads, close rate) and use the workshops to build a plan against them. I’ll write it up and present it to the team within a week of getting back, and we can hold it against Q1 results.
The room is intentionally small and seats are assigned, so it fills earlier than most events. Early Bird pricing closes November 15.
Happy to talk it through.
[Your name]
Ben and Kristen built Elevate Sales because they were tired of watching strong PM sales pros lose the same deals in the same way, every time. They are still in the work, not narrating it from a stage.
Ben Smith is the founder of BrightReach Sales, based in Raleigh, NC. He has spent his career helping property management companies build predictable, repeatable growth through outbound sales, referral development, and team training. He is still doing the work, not just teaching it.
Kristen Lopez helps property management companies grow. With deep experience in business development and industry education, Kristen brings a practitioner’s lens to everything Elevate builds. She is still doing the work, not just teaching it.
January 25 to 27, 2027, at Stockyards Station in Fort Worth, Texas. The 25th is a travel day with an evening welcome event, and the sessions run all day on the 26th and 27th. Book travel against those dates with confidence.
Both session days in full: every panel, every workshop, your assigned seat at a captained table, all meals on site including the barbecue, and the workbook.
Not included: flights and hotel.
Yes, and one of the four topics we are covering is built for exactly that seat: whether you still need a BDM, when to hand sales off, and what it costs to get that decision wrong. Owners and GMs made up a real share of year one, and the table captains are briefed to keep those conversations going.
That is precisely why. If you come with a colleague we seat you apart, on purpose. Sitting with the people you already work with puts you in an echo chamber for two days and you leave with the same ideas you arrived with.
A team of three at three different tables covers three times the ground, and you compare notes over dinner.
Summit members, your ticket is already included in your membership, so do not buy one here. Just reply to your membership email and we will get you registered. Ascend members get a $50 discount code by email, good at whatever tier is live when you book, which puts Early Bird at $245. Members also heard about this room before anyone else. If you are not a member yet, joining first means the code reaches your inbox before you buy.
If you are not a member yet and you are buying a full-price ticket, it is worth doing the arithmetic on membership first: see what is included.
Ticket sales are final and non-refundable. If something changes on your end, get in touch before the event and we will look at transferring your ticket to someone else at your company. We handle those case by case.
A set number of tables with a set number of seats at each one. This is not manufactured scarcity. Elevate will never be a 300 person event, because past a certain size the conversations stop working and you are back at a conference.
No. Our partners and sponsors sit at the tables as captains with real talking points, instead of standing behind a booth. Nobody has to walk past ten stands to reach the two people they wanted to meet.
Panels with people doing the work, a workshop after every one, a table full of people you would never have met, and no vendor hall. Come with your 2026 numbers and leave with a plan built on them.